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Why are promotional bags so popular amongst the many categories of custom merchandise? There reasons are straightforward and it's all about value, visibility and long-term return on your marketing dollar. Besides the obvious utility of bags which allows you to safely stow and transport documents and other must-have business essentials custom promo bags are as much a fashion item as they are a practical piece of business kit. For the same reason fabulous celebrities are often seen holding handbags valued close to the GDP of Tasmania your promotions objective is to add value to the bag you buy by adding your branding.